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Londoners
will not be divided
Monday
01 August 2005
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The
Mayor of London has launched the One London campaign to
highlight to the world that London and Londoners will not be
divided by acts of terrorism.
Londoners can show their support for the campaign and help
promote the message in a number of different ways.
You can download the One London logo to your mobile phone,
wear the One London pin, use the logo as your computer
wallpaper or display the One London sticker in your house or
car.
To find out more go to www.london.gov.uk/onelondon
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London advertising and media owners came together to
provide a £1million '7 million Londoners, One London'
campaign for free.
Clear Channel, Adshel, Maidens, Viacom, Bay Media,
Primesight, Pawson Media, Odessa and Van Wagner have all
contributed to the Mayor's campaign, which underlines the
way that Londoners have united since the terrorist bomb
attacks on the capital.
Local London papers have also joined in to promote the
campaign, which began on Monday 1 August.
EDF Energy, London’s energy provider and first Premier
Partner of the London 2012 bid, promoted the campaign using
lamppost banners across Central London.
Mayor of London, Ken Livingstone thanked all those involved
in the campaign: "Londoners have shown that they will
not be divided by the acts of terrorists. Contributions like
this demonstrate what Londoners can do when we all work
together for a united stronger London."
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Vincent de Rivaz, EDF Energy's Chief Executive said: "London's
diversity is a real strength and was clearly a significant
factor in our recent success with the London 2012 bid. I am
delighted to support this campaign which shows we stand
united in difficult times as well as in celebration."
The advertising agency Nitro originated the 'One London'
poster. Bruce Crouch, Creative Director at Nitro, said:
"We just wanted to do something positive in the wake of
the bombings. We hope the campaign makes a contribution to
helping encourage Londoners' unity and resolve."
Oliver Larholt of Bay Media, the company responsible for
decorating many of the streets of London for the Olympic
Bid, said: "Everywhere they look the message is clear,
we’re shouting it from the lampposts, we’re lining our
streets with the same united message; whether we’re
celebrating the Olympics or warning off our enemy – we're
1 London."
To find out more go to www.london.gov.uk/onelondon
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